What inspired or motivated you to write this new eBook to help authors with online book promotion?

I’m always looking for ways to re-purpose my writing and time spent in marketing research. If I write a media release, it will probably be refashioned into an article or whittled down into a blog post. Book Marketing in the Digital Age Online Promotion Made Easy is a compilation of the material I crammed into an hour-long lecture I gave at Nashville Writers Meetup Group when I presented to the group earlier this year, plus everything I presented in a three-hour intensive workshop at the Tennessee Writers Alliance 3rd Annual Conference; and it includes the most recent research I've done on SEO and social marketing.

What is the most effective book marketing tool on the Internet?

Had you asked me that one year ago, I would have said blogging, and while that is still somewhat true, I have to admit that social networking is the best tool for helping authors promote their books online.

Social networking includes interacting or socializing with a number of people in a public chat-like setting except there is no live chat room. It retains the flavor of an email going back and forth the dialog ending at any time but a message being delivered. I'm referring to sites like Facebook, Twitter, Goodreads, Ning, Yahoo groups, and such online places where people share friendship and information. Twitter only allows 140 characters per post, so writers have to learn to be concise. That's a good exercise to practice when one needs to tighten their writing.

Labels: allison nazarian, book marketing, nashville writers meetup group, promoting an e-book, search engine marketing, seo, seo copywriting, social media, social network, Yvonne Perry