11/26/2008
Stick to the basics.
| Remember in grade school when you learned about the who, what, where, when and why of each story? Well, there are actually times when school lessons have real-world applications, and your marketing writing falls under this category. Don’t assume people know what you mean – tell them clearly, succinctly, memorably, respectfully and often. Does the copy pass the “Aunt Ethel” test? Aunt Ethel is the proverbial simple-and-to-the-point person in your audience. If she doesn’t get what you are doing and selling, chances are that most won’t. Ask yourself if your message is clear and if you are making springing to action easy for your potential customers. Labels: clear for your audience, copywriting, marketing copy, target audience |
