12/01/2008
Know your limitations.
| There are plenty of “hypers” out there selling a “miracle” pill, weight-loss machine, slicer/dicer, you name it. But just take the time to look closely at the next 20 or so ads, articles and web pages you see and you’ll very likely realize that most companies play it safe in terms of promising vs. over-promising. Why? Simply because the smart and successful organizations want your business and your repeat business – and they want you to tell your friends to do business with them as well. Repeat and referral customers form a company’s foundation, while first-time and one-time customers are often acquired at a loss. Labels: Advertising, marketing, repeat business, small business marketing, smart advertising |
Good point.
In that same vein I'd add "under-promise and over-deliver".
It's often more about expectations than anything else.
If you get a mint on your pillow in a roadside motel you might think 'nice touch'. If that's all you got from a five star resort you'd be asking to see the manager.
You don't want to sell yourself as a motel but market yourself on what you can guarantee and then do your best to surpass it.