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VA Copywriting

DIY Copywriting

2/27/2008

Do all entrepreneurs have ADD?

I don’t know about you, but I have days (and nights) during which I have one million-dollar-idea after another (Donny Deutsch are you listening?).

Apparently, I am not alone. In fact, I read in a couple of places that roughly half of all entrepreneurs have (or maybe think they have?) Attention Deficit Disorder (ADD)
Now I know little about ADD, I do not have the condition nor would I ever diagnose myself or anybody else. I use the term here to describe the constant flow, at least in my brain, of new ideas, approaches for clients or for my own business, better systems and so much more. (And that's all before the additional millions of ideas I have for kid-friendly products and other gadgets that will make our busy lives easier in the kitchen, at home and in the office.)

There will never be enough hours in the day to develop even a small fraction of the copywriting and marketing – related products I am dying to bring to life. NEVER. Yes, the entrepreneur’s mind is a busy, excited and innovative one. I don’t know about you, but I know for me that while money certainly plays a role, it’s so much more the idea and product/service development that keep these brain juices flowing.

And the more I see and accept how infinite the world of ideas is, the more ideas come to me. Of course many never see the light of day and of those that do, just a small slice are actually viable and successful. But the thrill of the idea is a great one, don't you think?

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9/19/2007

Happy ADD Awareness Day!

A really cool article from my colleague Ali Kaufman of Space of Mind:

Today is ADD Awareness Day!

I am not sure what the salutation is for such a holiday, but I wish for all of you much awareness of those things you can't ever remember to pay attention to.

Of course, in my world, every day is ADD Awareness Day, so I think it is funny that this day even exists. But please, send presents.

Or better yet, give yourself - and your favorite ADD-er - a present today. See if you can't take
a few minutes to just BE. Don't be busy DOING, but instead take a pause (a what?!) and just get busy BEING.

Pauses are great, and I admit that I don't always remember to take enough of them. Today I am taking a lot to make up for some I have missed - it's part of my pre-Yom Kippur atonement, I suppose.

In any case, it's important to pause regularly, and here's why:

1. Pauses prevent foot-in-mouth disease (the leading cause of ADD embarrassment).

2. Pauses remind your body to breathe (and ADD-ers are known for being ineffective breathers).

3. Pauses keep you tuned in - to your mind, your body, your space + your relationships.

4. Pauses allow other people to get a word in! (When you are talking, you aren't learning!)

So, wait until you are finished reading this email and then go ahead, and give yourself a pause.

Take a minute to think about ABSOLUTELY NOTHING. I dare you.

Happy ADD Awareness Day!
Ali Kaufman founder + chief ADD-er, space of mind

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