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3/05/2008

Social media marketing defined

Whether you know it or not, social media marketing (SMM) is everywhere. You may even already do it and not even know.

While there aren’t a lot of specific SMM definitions floating around the web, Wikipedia sums it up as a “form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks …”

In other words, business owners, entrepreneurs, and anyone else out there trying to sell (and buy) something utilize forums such as MySpace, Bebo, Facebook, LinkedIn, and YouTube to promote their product/service and direct traffic to their websites.

Overall, SMM websites provide consumers and providers a platform through which to interact with one another.

More than ever, consumers have the ability to contribute to brand messaging, influence news coverage and shape what is truly important to them.


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posted by Get It In Writing, Inc. at Permanent Link 0 comments

1/14/2008

Wikipedia….are you in?

Unless you have been living under an Internet-less rock, you've likely heard about Wikipedia, the online free encyclopedia with millions (and counting) of user-generated entries.

Take a few minutes, if you haven't already, to check out Wikipedia. Look up key terms related to your business. Start your own new articles and add to existing articles related to your industry, audience, business name and competitors. See what else is out there, who is doing (or trying to do) what you do and study how they are presenting and describing themselves. And be sure to check back regularly to share and update with new information.

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posted by Get It In Writing, Inc. at Permanent Link 0 comments