8/06/2008
Give Your Client A Reason to Buy Now, E-mail Marketing (Part 2 of 2)
One of the many benefits of e-mail marketing is the ability to put your product or service in front of a targeted group of prospects, hopefully prompting them to buy now as opposed to later (or "some day"). E-mail advertising is also less expensive and better for than environment when compared to paper advertising; it also increases your potential for web traffic by putting them just one click away. Another bonus, unlike a printed brochure or newsletter, is that with e-mails, you have the opportunity to edit, change and customize the copy even after the campaign has started. A few elements that should be given considerable thought prior to implementing your e-mail marketing campaign: 1) The subject line, it is the MOST important part of the message. It needs to be exciting and energetic, as well as specific and truthful. A dull or misleading subject line will land your marketing efforts in the virtual trash bin. 2) Images can tell a very meaningful story. Most of your potential clients are busy and likely will just skim the copy of your marketing material unless something catches their attention and compels them continue reading. An image is a great way to grab attention and increase the likelihood of your copy actually getting read. 3) It doesn’t matter how great your product or service is, or how well your marketing copy is written; customers will only buy from you if it is something they need. Since an e-mail campaign can be targeted, keep it that way so you are not flooding all your prospects with the same marketing regardless of their needs or wants. Labels: e-marketing, Internet Marketing, low-budget marketing, marketing |
8/05/2008
Give Your Client A Reason to Buy Now, E-mail Marketing (Part 1 of 2)
 Are you as addicted to e-mail as I am? I know I am not alone when I say one thing I feel lost without is access to my e-mail. Even if you don’t personally feel like an e-mail addict, you have to admit that a good portion of the population is constantly checking their e-mail. This is an important bit of information to consider, especially when planning your marketing strategy. E-mail can (and in many cases should) be one of the most powerful elements of your marketing. With e-mail you can link potential customers directly to your product or service offering, as well as your website. By incorporating an e-mail campaign into your marketing strategy, you can focus on a particular product or service and put it in front of a specific group of customers. You can alert them to a big sale or promotion, a new product release, or to an upcoming event; possibly prompting them to buy now instead of later. Labels: e-marketing, Internet Marketing, low-budget marketing, marketing |
3/31/2008
The marketing shift: How & why businesses are moving from print to online (Part 2 of 2)
 As more consumers head to the Internet to research and purchase goods and services, more business owners and marketing professionals are also jumping on board the Internet revolution.According to BizReport.com, online advertising revenue topped $21 billion in 2007. That is a 22 percent increase from ad spending in 2006. Aside from reaching a wide audience, which in and of itself is significant, online advertising has other benefits as well. First, online media is 100 percent traceable. Additionally, it is an interactive medium that allows businesses to place the consumer in a position to make a purchase. Along the lines of interaction, consumers are likely to share their experiences with your business or product via online social media websites that bring a whole new meaning to the concept of “word of mouth.” Last but not least and perhaps even most important, online media is economically a wise decision. It drives more conversions in a transparent, inexpensive and forward-thinking manner. Labels: e-marketing, Internet Marketing, online marketing |
7/15/2007
Wanted: Relevant content updated regularly!
| I recently read an interesting research brief put out by the Center for Media Research that is basically saying that while the need for and consumption levels of new, relevant and real content is expected to increase exponentially over the next few years, the sources for and production of this content is not expected to increase at a similar pace. In other words: the need for content is increasing like crazy but the production of this content is not increasing like crazy. So...the demand for copywriters, marketers and others who produce content (written, audio, video, etc.) will continue to increase signficantly into the forseeable future. Some data from the brief**: in the United States, the number of users of user-generated content will hit 101 million by 2011, up from the 2006 estimate of 69 million, while the "generators" lag at 91 million. Globally, the estimated number of user-generated content users will hit 254 million by 2011, up from 128 million in 2006. The content they are referring to includes: video, audio, photo sharing, blogs, wikis, podcasts and online bulletin boards.) **Source: eMarketer, June 2007 Labels: e-marketing, Internet Marketing, marketing research, web content |