10/10/2008
Are you the expert you think you are?
| According to Wikipedia, an expert is “someone widely recognized as a reliable source of technique or skill…[someone who is] accorded authority and status by their peers or the public… a person with extensive knowledge or ability in a particular area of study.” Do you feel you are an expert? Does your market view you or your company as an expert in a particular area? You don’t have to be the only expert in your game, but you must be (and be viewed as) reliable, knowledgeable and able in your area of focus. (And, no, it’s not OK to say you’re an expert when you know you aren’t…it’s actually very not OK!) Have you ever given real and specific thought to what your (or your company’s) true area of expertise is? For instance, I am an expert in copywriting. I am an expert in marketing as it relates to copywriting, messaging and words in general. That does not mean I know everything about marketing. It also does not mean that I can, should or want to take on any client or project needing copywriting. Knowing what you are not an expert in is as important as knowing your true expertise. Recognize your expertise and then act upon it accordingly. Do your clients (and non-clients) and yourself a big favor: Know your expertise and then own it. Technorati tags: market expert, expert, expertise, copywriting, extensive knowledge Labels: copywriting, expert, expertise, extensive knowledge, market expert, technique |
