Special
Offer
Copywriting 101 is
Available in Print
Price is $39.00*
-
Are budgetary constraints preventing you from hiring a
professional copywriter?
-
Are you hesitant to hire an outsider since you feel that
only you truly understand your product and services?
-
Do you struggle with the proper way to convey your
message?
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Is your print or web copy unfocused, unclear and
ineffective?
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Are you looking for an easy-to-use copywriting resource
with step-by-step real-world guidance and tips?
If you answered ‘yes’ to even
one of these questions (and chances are all of them apply to
you!), then Copywriting 101 for Small Businesses,
Entrepreneurs, Coaches & Consultants needs to be on your
desk and in your marketing reference library.
Special
Offer
Copywriting 101 is
Available in Print
Price is $39.00*
This comprehensive, easy-to-follow book guides you on
copywriting fundamentals that can be applied across all
marketing media from web pages, brochures and ads to e-mail
campaigns and direct mail pieces.
This is not just theory! The tips in this book are
designed to be implemented immediately.
Why is copywriting
important?
Copywriting is an essential element of your marketing efforts.
Your copy defines your message and your message must be
clear and consistent.
Here’s the thing: If customers don’t understand your
message, if they don’t understand the value of what you are
selling, then they’re not going to buy. Plain and simple.
Common misconception: Writing copy is easy.
Fact: Writing effective copy is not easy! Writing
effective copy takes strategy, planning and practice.
That’s where Copywriting 101 comes in.
Special
Offer
Copywriting 101 is
Available in Print
Price is $39.00*
Polished, powerful,
professional and effective copy. Copywriting 101 for Small
Businesses, Entrepreneurs, Coaches & Consultants presents
a logical, usable plan guaranteed to enhance your marketing
efforts with results-driven copy.
This book will give you all this and more:
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Planning & pre-writing: What’s your goal? Who’s your
audience? What are their needs? What are their hot-buttons?
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Mechanics and fundamentals of copywriting:
Understanding your voice, using powerful verbs, simplifying
burdensome passages and keeping your message consistent.
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Specific copy formats: Using headlines, subheads and
bullets.
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Tying it all together: How to work with printers &
designers, what to expect from web designers, choosing the
best medium.
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Practical exercises at the end of each chapter help
you develop skills and ideas you can implement into your
marketing campaigns immediately.
The tips and guidance in this book can be applied across
industries and are essential for everyone from marketing
novices and veterans. Anyone struggling to put their
message into words – business owners, marketing managers,
consultants, entrepreneurs, sales professionals, staffers and
more – will use this practical book and see their copy and
copywriting habits change for the better.
Special
Offer
Copywriting 101 is
Available in Print
Price is $39.00*
* S/H of $4.95 will be applied to each order that ships US Priority Mail
About the author:
Copywriting 101 is written by Allison Nazarian,
President and Founder of Get It In Writing, Inc. (est. 2001).
Allison, who has been a professional copywriter and journalist
since 1993, is a sought-after leader and expert source in the
areas of marketing, consulting and copywriting. Read more
about Allison here.
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