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FREE TIPS, ARTICLES & INFORMATION
Welcome to our articles, tips and information section. All of
the information you can access here is yours for free with a
couple of ground rules: please don’t pass it off as your own and
please let us know if you have any feedback, comments or
questions on anything you read here.
08-28-2007
Copywriting Expert Identifies "Sins of
Blogging"
Allison Nazarian of Get It In Writing tells business bloggers
what to write about…and what to avoid..
»
Read
More
06-20-2007
So...What is Copywriting?
Just what is copywriting? Put simply, copywriting is a key part
of any marketing, advertising, public relations, informational
or educational efforts carried out to boost sales, attract
customers or showcase a company’s – or person’s – capabilities.
» Read More
04-18-2007
What To Look For When Hiring a Copywriter
Having a reliable copywriter on-call can be vital. If you don’t
have that "go-to" person on your team, what usually happens is
that a critical project rears its head and you're stuck beating
the bushes to find someone at the last minute.
»
Read More
04-17-2007
Seven Questions to Ask Before Hiring a Copywriter
Finding quality writers is no easy task. As with hiring any
employee or contractor, be sure to get the facts first. Ask
these questions, and you’re sure to find a talented, hard-
working and dependable writer with whom you can build a
productive relationship.
»
Read More
03-28-2007
Why Learning Cursive is Bad for Your Kids
Closing in on my 23rd birthday, it has been almost 15 years
since I was taught how to write in cursive and about 14 years
since I stopped using this pointless antiquated style of
writing. So why are so many kids still having their time wasted
on learning to write in cursive?
»
See the Full Article on our Blog
03-13-2007
Want your web copy to crash and burn?
Just about all of us – from our grandmothers to our kids -- have
become dependent on the Internet. There are sites out there in
cyberspace that address just about anything imaginable – so many
in fact that if you started counting them now – as if that were
even possible – you’d probably would never reach the final
number, because so many more are springing up daily.
»
Read More
03-12-2007
Copywriting 101 For Small Businesses
Teleclass makes copywriting consulting and instruction available
to all businesses, regardless of size or budget...
»
Read More
03-12-2007
Small Business Websites Can Be Big
Money-Makers
Attorneys and Business Owners Invited to Learn Most Effective
Route to New Customers, Increased Business, Better Bottom
Line...
»
Read More
01-24-2007
New, Cost-Efficient e-Press Kit Service
Has Publicists, Small Biz Owners and Authors Smiling…And Getting
The Press Attention They Need
It’s
common knowledge that the first essential piece of any
successful publicity campaign is the press kit. For many
businesses, though, the costs associated with these kits are
prohibitive and intimidating…but Get It In Writing is about to
change that....
»
Read More
12-15-2006
Internet Marketing Resources Strategy Articles
So you want to market your company on the Internet. Everyone has
a web site. You want a web site…or you already have a web site.
There’s just one problem. Your site has been up for awhile –
without sales. STOP and heed the red light.
»
Read More
12-14-2006
Ghostwriting Rates
Ghostwriting rates. They’re all over the place. But should they
be? The answer is a firm: It all depends. Most people seeking
out a ghostwriter first want to know what ghostwriting rates
they should expect to pay.
» Read
More
11-15-2006
Ghost writing article services
No question about it…hiring a company with the express purpose
of receiving ghost writing article services is a key to
increased exposure, credibility and the ever-present bottom
line.
»
Read More
11-15-2006
How to create content for a web site
Frankly no one knows exactly how many total web sites exist,
because they’re springing up at warp speed. And rightfully so.
Many of them are quite good and – needless to say – we’ve all
become dependent on the Internet. But how many of us really know
how to create content for a web site?
»
Read More
10-18-2006
‘Freelance Writer’ Term Portrays a
Negative Image
There’s at least one term you won’t find in Get It In Writing,
Inc.’s (GIIW) vocabulary: freelance writer. That’s because
GIIW’s founder and President Allison Nazarian finds the term
disparaging, inaccurate and even unprofessional. ...
»
Read
More
10-14-2006
Big-time marketing on a small-time budget
If an iffy economy and a tight fist at the top are telling you
that every dollar needs to work harder, not to worry. There are
creative ways to stretch your marketing budget to reach a wider
audience at lower cost, and they’re right at your fingertips.
» Read More
07-16-2006
Marketing Expert Says ‘Small’ Writing
Errors Can Cost Corporations ‘Big’
Up to
10% of a business’s annual sales are lost due to
miscommunications from bad writing, says Allison Nazarian,
President of Get It In Writing, Inc....
»
Read More
07-10-2006
The Mini-Skirt Theory: CEO Offers
Businesses, Marketing Pros Tips on Evaluating Copywriters
In today’s attention deficit society, catching a reader’s
attention requires just the right touch....
» Read
More
06-19-2006
e-Zines Not Ideal For All Clients -
Copywriting Guru Asks If e-Zines Are More Than Just ‘Inbox White
Noise’
Whether or not you should be marketing your company with one of
those helpful, tip-filled e-zines depends on the industry you’re
in, says Get It In Writing, Inc.’s (GIIW) President, Allison
Nazarian....
»
Read More
06-05-2006
Web Has Permanently Changed Copywriting
It’s
a good thing Get It In Writing, Inc.’s (GIIW) team of
copywriters aren’t getting paid by the word....
»
Read More
05-25-2006
Don’t even
think about writing for the web if …
What
websites need is better writing. And I don’t say that because
I’m a writer.
» Read
More
05-18-2006
From the carpool line to the boardroom:
Tales and revelations from a Boca Working Mom
It
may have all started a couple of years ago when my
then-4-year-old daughter approached me one afternoon and asked,
“Mommy, all the other Mommies wear exercise clothes in the
morning – how come you get all dressed-up?”...
»
Read More
05-16-2006
Shhhh… Direct Mail Copywriting Secrets
Direct mail companies, writers, websites and experts all offer
many rules and “helpful hints” for creating direct mail copy.
»
Read More
04-12-2006
Stop the
madness! Or, why hype, hyperbole and too many claims will turn
off readers and potential buyers every time.
What’s wrong with a lot of hype and “fantastic” claims about a
product? Plenty.
» Read
More
04-12-2006
Creating the Perfect Tagline
They’re everywhere! We’re literally inundated with them day and
night. No matter where we are, we can’t escape them. Yes, we’re
talking about the ubiquitous, omnipresent TAGLINE!...
»
Read More
04-05-2006
Do your words mean business? Follow these simple tips and see
your sales soar…
Every word that comes from your company -- whether it is on a
piece of paper, on a computer screen or written across the sky,
for that matter -- carries with it your reputation and your
customers’ (or potential customers’) perception of who you are
and what you can do for them.
» Read More
12-14-2005
Businesses are asking: To blog or not to blog?
That’s the question lots of people are asking – and the answers
are as varied as all the blogs out there in cyberspace.
» Read
More
12-03-2005
The power of words: Market yourself by adopting a whole new
language
I think we all agree that gone are the days when we would mass
e- or snail-mail tens or even hundreds of resumes just for the
sake of telling ourselves that we’ve done all we could to find
the right job.
»
Read More
12-03-2005
The power of words: How the right language can make you shine
It’s been said time and again that “the difference between the
right word and the almost right word is the difference between
lightning and the lightning bug.”
»
Read More
12-03-2005
Do your words mean business?
Every
word that comes from your company -- whether it is on a piece of
paper, on a computer screen or written across the sky, for that
matter -- carries with it your reputation and your customers’
(or potential customers’) perception of who you are and what you
can do for them.
» Read More
12-03-2005
The power of words: Networking your way to new connections and a
better outlook
Whether you’re looking for a job, have a job, are hiring or even
none of the above, networking can be invaluable part of who you
are and what you do. But networking isn’t just about the free
lunch (if there is one – and you know the old adage about that
anyway).
»
Read More
04-12-2005
Writing for the Web…it’s not a piece of e-cake!
So, you’ve elected to jump head first into the wonderful world
of Web. After all, just about everyone has a site. You may as
well join the craze. You hire a web developer and a graphic
artist to design a professional site that promotes your business
image...
» Read
More
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